What is the link between how we experience and perceive places in creating ‘pride in place’ or similar sentiments? And what are the roles of place managers and branders in influencing our experiences and perceptions of places? Those were questions foremost in my mind when I took a deep dive into international indices measuring either…
We are excited to share that we have brought together Australian and United Kingdom know-how, to create a pilot course for boosting ‘pride in place’ in neighbourhoods, towns and city centres. And like all good community participation, we are inviting existing and would-be placemakers and managers from communities, councils and commercial interests to help…
What to do if your struggling town centre has the highest business vacancy rate in England, your historic Market Hall is failing to attract new because of the perceived low quality and poor variety of the food offer, and your town has been listed as the 12th worst place to live in the U.K. by…
I believe that everyone has at least one culinary cultural tale inside them. Some, have many more. Such tales often begin with something like, “If you go into city centre, make sure you get something to eat at…” Put the tales together and we start to create a city’s culinary cultural story book. Food as…
What is the role of place branding in rebuilding cities and their image? The dramatic scenes in the photograph above are of the devastation caused in the centre of Ōtautahi Christchurch by its 2011 earthquake. Whilst gladly such images are rare, many towns and cities worldwide need their infrastructure, community spirit, economies or image rebuilding…
If I was writing a manifesto for the future of town and city centres, what would I put in it? I think I’d call it “places for people” and focus on how to get more smiling faces in our town centres. 2024 is a year of many impending national elections. I’d aim my manifesto as…
Here we look at the placemaking lessons from a Tasmanian Brand Guide. Our focus is on the transferable lessons from this case study that openly demonstrate the rigours of the brand identity process, the involvement of local stakeholders and the authenticity of the resulting place branding. The case study is aimed at assisting place leaders…
Guest blog by Shaun Freeman-Jones – creator of Stop in Stockport- and associate of the People & Places Partnership. The view of a local place is often defined through the lens of social media. This of course has its positives but, in many cases, has significant negatives. This guest blog provides good practice guidance on…
Discussions about place branding often focus overly on reaching potential new visitor audiences. At the People & Places Partnership, we believe that it is vital to think ‘local first’ in place branding. The starting point for brand development should be working with key local stakeholders including businesses and residents. This ‘local first’ approach to applying…
Sitting in a Camden café on route to day 2 of the @ATCMUK town centres’ #summerschool19, seems a great place to reflect on lessons learnt about engaging the #futureconsumer. lesson 1: Consumers, creators & citizens Great to hear this broader focus from the outset including first presentation from Kids Insights. Anything else and we haven’t…